Small Businesses Do Not Need to Go Out of Business

Mom & Pop Businesses Do Not Need to Be Closing!

Small businesses are closing on every corner because of the economy or because of hard times.  It has always been the held perception that big businesses are making all the money and that the smaller businesses are suffering, broke, and on the verge of closing.  This is not exactly the case.  Some of these businesses might be in these situations but it doesn't mean it needs to be that way.

Small businesses first need to understand that there is a new way of bringing customers to your place of business.  Phone book ads,  word of mouth, and other local ad books are nice exposure for your business.  But there is a new generation of advertising your business. 

First, get a website.  If your business doesn't have a website right now you are suffering greatly right now.  When 90 percent of consumers are going to make a purchase of goods or services, they consult online first to shop for the best businesses out there.  If someone was to search for pizza shops in Boston, MA and you own a pizza shop, will they find your business?  Do you have a website ranking high in the Search engines for pizza shops in Boston, MA? Your business might not be a pizza shop but you get the idea.

Second, go social.  Using the power of social media sites like Facebook and Twitter will help spread the word about your business, get more people coming to your website and your business!

These are just a few of the many reason that mom and pop businesses do not need to be closing.  You can have all the customers busting down your front door if you are constantly putting your business before the eye balls of millions online.

For more information on how to develop or improve your business' web presence please feel free to contact me through the P&E Local Consulting Contact Page